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  1. Lessons in Market Segmentation, Brand Management and Consumer Behavior
    Lessons in Market Segmentation, Brand Management and Consumer Behavior
    Mahesh Gadekar
    LAP LAMBERT Academic Publishing
    Taschenbuch
    Besorgungstitel - wird vorgemerkt

    The book is written for the students in the management faculty specializing in the domain of mark...

    35,90 €*
  2. Exploring relationship between product variants and brand loyalty
    Exploring relationship between product variants and brand loyalty
    Mahesh Gadekar
    LAP LAMBERT Academic Publishing
    Taschenbuch
    Besorgungstitel - wird vorgemerkt

    The present book attempts to review the literature in the domain of marketing management for the ...

    39,90 €*
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