Focusing on a range of advertising formats, this book provides international state-of-the-art res...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

InhaltsangabeEinordnung von Glaubwürdigkeit in den absatzwirtschaftlichen KontextBegriffl...

InhaltsangabeExplorative Mastertechniken (z. B. Expertengespräch, Grounded Theory)Explika...

This textbook describes and explains the fundamentals of applying empirical methods for theory bu...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

InhaltsangabeAdvertising Content, Appeals, and Execution.- Corporate Responsibility, Social Issue...

This book addresses challenges in research and management pertaining to the media, contents, and ...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This book addresses challenges and opportunities in research and management related to new advert...